Case Study
Company: Azubu e-Gaming
I colaborated with the development team to build the Azubu company website/Archived version (no longer live) & live streaming experience for esports audiences, improving engagement and stream discoverability while supporting monetization strategies. Azubu biggest live stream was League of Legends a multiplayer online battle arena video game published by Riot games for Windows and macOS.
Outline:
- Role: Front End Developer / UI/UX Designer
- Team: Product Managers, Developers, Marketing
- Platforms: Web & Mobile (Cross-Platform)
- Tools Used: Adobe Photoshop, Bootstrap, HTML, SS and Javascript
- Outcome:
- 30% increase in average session duration post-launch (more viewers stayed for full matches).
- Improved discoverability: Users found streams 40% faster via new filtering system.
- Boost in monetization: Subscription conversions rose after simplifying in-stream purchase flow
- Helped Azubu position itself as a competitive eSports streaming platform during peak tournament seasons.
